Market law

What can you learn about the way that marketing and economics effect the way you do business.

A famous man once developed a theory of Economics, it was genius in how it worked, the man later won the Nobel Prize, imagine what that theory if applied perfectly to Internet marketing what if the way you think about Marketing was all based on the wrong ideas. There are some immutable laws that we believe are true and beyond reproach, however what if we found out that what we think is true was not entirely accurate.

 

Creating marketing information is important.

How well can you make PLR work for you if you apply the laws of economics.

When you think about the value of a thing you have to consider how easy it is to get and how much it costs.

In any market, the law of supply and demand rules everything else. In economics, there is a law of supply and demand, where by the supply has a direct influence on the price of any particular item, for example gold, would be a good market study for the supply demand model.

 Can you develop your own writing style using substandard content?

Can you accurately apply the concepts of economics to Marketing and content development? The answer may be a big yes, economically speaking the law of supply and demand are applicable when you consider that supply and demand work together in just about every economic situation, you have to equally apply that to commerce, in this way you can accurately predict the outcome when you know what the supply is. PLR economics is it really that simple?In a word, yes it is, in the world of PLR the cost is often not associated with the quality but the quantity which is a marketing mistake. Value is one thing that is hard to obtain when looking at PLR simply because of one human trait that seems to be difficult to overcome.

Greed.

Yes, one of the seven deadly sins, and now you know one of the reasons why a lot of PLR content is just not as good as it could be. When a vendor decides to create a product that will be PLR, they have three choices.

  1. Develop cheap content and sell it in quantity
  2. Sell quality content at high prices
  3. Limit the available quantity and improve the quality.

Of those three choices most vendors choose the first choice simply because it is the path of least resistance. This is one reason why so much of the PLR material out there for sale these days is of lower quality and in many cases of such poor quality that it borders on fraud. So when we look at how the market makes adjustments (even in the stock market you can see this is accurate) then you also have to examine how effective your business model is when compared to other vendors that sell content. Successful content production can no longer be just about the quantity is has to also be about the quality as well. Learning how to anticipate what the market needs and what the consumer wants now that is something that everyone needs to fully understand.

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Posted by PLR articles - May 16, 2012 at 12:39 am

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Cispa The end of everything?

Is this the end of the freedom to publish online, will companies like Amazon allow this to destroy their business?

 

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Posted by PLR articles - May 11, 2012 at 12:54 am

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PLR whats the difference?

There used to be an old man who fished at the same spot every day, he never caught anything, but he returned every day to the same place, and he prepared his fishing gear to the day.

Every day the locals would watch him as he fished but never caught a thing.

A few began to wonder if the old man had finally lost it, because he never really accomplished his goal of catching fish, they whispered about him behind his back and he knew it but ignored them.

Each day as the sun shown that beautiful bright orange, the old man would come, and fish by now everyone wondered what he was up to and why he would spend so much time doing something that obviously was a waste of time.

Finally the locals got together and decided to do a intervention because the old man was obviously a little off, he was doing something that was a waste of his time and if he had Alzheimer’s perhaps he needed help.

They all got together, and waited for him to come to his fishing post, after a few minutes they began to fidget, they began to talk and whisper, the old man was late.

 

As they were all beginning to think the same thing, a little boy appeared at the far end of the dock and all the people stood there wondering what was going on, as the boy came closer, it was obvious that he was wearing the hat that the old may had worn he was carrying the same bucket, and fishing pole too.

The whispering began to build up as the locals began to consider what was going on. . .

The boy approached the group and moved to the exact same spot on the dock, as the old may had fished for so long, as he began to setup his fishing gear, the locals asked what he was doing, as the boy answered the people were silent with anticipation.

 

The boy grinned and asked a question in return, are all you people here to fish too?

They replied, no, we were just wondering about the old man, do you know him?

Sure, said the boy, that’s my gramps, he had to go to the doctor today, so I am taking his place.

 

The people began to wonder even more what was going on and so they asked the boy the question they all had been wondering about.

We have watched your grandfather over the last few months come and fish here every day and we were beginning to wonder about him if he was ok you know.

The boy smiled and said, oh, I see, he did not say anything else but he just continued to ready his fishing pole to begin to fish.

 

The people began to wonder even more what was going on here, so they asked another question, they said why does he come here to fish, because he never catches anything at all, so were just wondering what the difference, what does he bother to fish here, there are not fish, and he has never caught anything at all.

The boy smiled, and said, that’s an easy question, the difference is that last year when my Grandma went to heaven he promised that he would not change his life after she was gone, so every day he comes here to honor her memory.

You see he really loved her and so do I, so today the difference is I am standing in for my Gramps so he can go to the doctor.

 

The people all looked at their shoes embarrassed at what they had been thinking, they watched as the boy readied his fishing pole then they realized that there was no bait on the fishing hook, as the boy lowered the hook into the water, they noticed a book that was in the bucket, the boy pulled the book out it was a book of poetry, the boy began to read the book.

As the people, began to move away, humbled they realized that the difference in what the old man had been doing was that he was honoring a memory it was important for him to do this because he knew that his grandson was watching him and he knew that he was teaching an important lesson quality matters, the difference is that when you do something you should do it to the best of your ability.

 

The same thing can be applied to anything important in life, if you are going to write and sell PLR make sure it makes a difference.

 

Make sure that what your doing matters, because if it does not matter your just wasting
your time…

 

There is often no honor in many sellers that sell garbage and junk disguised as a PLR product, just because it says PLR does not mean that it really is PLR…

 

 

 

 

 

 

 

 

 

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Posted by PLR articles - May 8, 2012 at 10:09 pm

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Marketing business Mistakes

Amazing but allegedly true stories that you might never know if you don’t read this.

Watching some of the Big name Guru or self appointed Gurus, (you never really can tell these days) You have to wonder if they are really as pathetic as they appear to be, consider for a moment this one particular character, who held a webinar, recently and he attempted to pitch an MRR product that was being given away all over the internet.   As a professional seminar speaker, I was interested to see how he would do in his presentation skills however, it became clear that his skill was not very good.

Creative marketing and sales has long been something that many companies develop long term advertising campaigns that seek to gain a certain market segment.


Over the last few months there has been a consensus about how marketing products has become a sort of third world mentality, more so with the much vaunted, (well deserved for the most part) WSO forum on the WF, however, like many of their off line counter parts, we have begun to notice a pattern in how they choose to do business.

For example, lets take the competition between Dish Network and DirecTV  One company offers a few more choices with abundantly better service, while the other one offers a lower priced product.

However, both seem to have missed the boat when it comes to Marketing Smarts.Both companies allegedly have lawsuits that have been filed in the past and perhaps even are still active concerning long term contracts, 24 months, to be exact, with a decent discount which is applied over time, you can come out ok however, the problem starts when your contract expires, The problem is that they treat new customers better than old customers.

Sound familiar?

You probably have seen this type of bad behavior with your Cell Phone company as well, add to that your Internet Company, and just about every hardware or large software based company is doing the same shall we dare to say Dirty Tricks and Unfair business practices?

Perhaps, so, yes, it is just that sort of thing.

You see, when you treat someone differently just because they are a new customer are you not inviting your current “Good Customers to leave”  This is a truly bad method of doing business.  The same thing could be said of some marketers who sell PLR at $97.00 then later, you see the same product being sold on another website, for $3.00 Three Bucks?  Yes, $3.00, I know it seems crazy, but when you devalue your own product by treating your consumers just any way you want to treat them, eventually it is going to bite you and not in a good place.

This is really not a new thing, for many years, it has been the best way to do business, the old way of doing business. The golden rule is truly the only way to market your products and that is what selling and good customer service is all about, when you fail at one you fail at the other, however for the most part we have seen a real mess in the PLR business over time many marketers have devalued the product they sell, which is really not a good thing to do.

If you apply this simple lesson to your website and the way you create the products you sell you can realize a tremendous value in the long term success of your products and when your customers are happy they will keep coming back for more. That is the true way to succeed in anything in life.

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Posted by PLR articles - May 8, 2012 at 10:07 pm

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Creative Writing

Using better writing techniques can help you attract more website visitors to your website.

 

When you think about it what would you rather read an article, which sometimes may sound so boring that you fall asleep or something with an edge to it?

 

I had this idea a while back while on a flight from Florida to Dallas Texas, usually the presentation is dry, a little boring and flat, most of the time you have to think about what is going on or you try to think about anything else but what is going on.

 

But this airline was a little different they had of course an attractive young lady up front but this time they were more relaxed and even funny, it was not an exciting pre-trip thing but it was not the usual boring and dull thing either, I thought hmm, that’s interesting, with just a little work they made what was the usual boring stuff a little more interesting what if you did that with the usual stuff you see online.

 

Now that would be a lot more interesting than just going through all the normal writing and when you apply a little humor or even a little drama to an ordinary subject you combine the best of both into a more interesting subject.

 

That made me think about how most people write online…

One of the biggest mistakes writers make is to use ten words when two words do just the same thing.

Perhaps you may have seen this kind of writing before where you see someone that uses lots of words to try to communicate a subject when in reality they only need a few words.

 

Sometimes its because of a poor understanding of the English language.

Sometimes its just a matter of talking too much…

 

Most of the time its better to say something using less words…

 

Think about that the next time you begin to write an article…

 

 

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Posted by PLR articles - May 3, 2012 at 8:54 pm

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Legally speaking?

So what does it mean, do you have rights or do you have no rights?

When you consider it Intellectual property of the Human mind cannot be limited then the idea that someone who attempts to take away your rights means that person is stupid right?

 

In a popular forum the other day I came across a product that was presented as PLR however in the license terms there were

so many NO you cant No you cant No NO No

I said to myself why bother, obviously this person does not really want to sell his or her product they want to control every aspect of the product and if that is the case why “pretend to offer it as PLR at all?”

Don’t be a control freak…

Here is the deal, you cannot stop some one from reading a book getting an idea that perhaps you did not think about and then publish their own book on how dumb you were to not spot how cool their idea was.

I know it sounds a little over the top right but that is what they call intellectual property.
It is the product of the mind and so cannot be regulated by congress or by license terms.

The very idea that you could restrict the human mind by words is well just plain stupid…

Developing content and the legal aspects of marketing and selling PLR material.

IP law is a grey area, the thing is that no matter what anyone else says or does they cannot
take away your intellectual property rights, even if they say they can the law says they do not
have that right.

So what can you do with PLR content this seems to be a hot topic in many online forums including the warrior forum
and digital point forums, as well as many other forums, it seems that the infection of bad corporate behavior has come
to the online community in the form of terms and conditions that may not be legal in the jurisdiction in which you have
used them.

In some cases there are actually people out there that want to try and subvert your right to publish material you develop.
You have to wonder at just how stupid you have to be to try and restrict a persons rights to develop content, Call it Intellectual
Property, Copyright, what ever you like, you have the right to publish material in any way you want, the idea that someone
would like to suppress your right to publish articles is just lunacy.

You have the right to publish any material that you want to publish, it does need to be your intellectual property and under
your own copyright, but that is not hard to do, just like a conversation with a consultant, becomes the property of the client,
PLR is no different, naturally you will want to develop your own content, but you can do that with less effort and less
time spent developing the content.

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Posted by PLR articles - May 3, 2012 at 3:18 am

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PLR software

What is the number one problem that effects the PLR market?

Can you develop PLR products that sell or is it a perceived notion that causes problems

Here is a hint, it is all in the numbers.

Numbers mean everything, from how much something costs to how many of them are available, it is all about the numbers.

If you consider the law of supply and demand, economically speaking if there is too much in the supply side then the demand goes down, I.E. the price goes down.

 

Creating value is all about what you do with what you have.

The number of copies that are in circulation, just like coins, the more of them that there are the less value they have, one of the things I find to be of interest in selling products is that more is not always better, sometimes less is more…

 

What makes a product valuable?

PLR or Private label products were born as a method for lazy people to get more out of their days, however, it has evolved over the last few years, into something more.

If you are like most internet users, you already have tons of PLR just sitting on your hard drive, just waiting to be explored and used to create new products.

Like most internet users, you have failed to take advantage of that opportunity even though you likely paid a high price for the right to use that PLR material.

The reasons why most people do not take action is many faceted, so lets talk about a few of those reasons.

 

The top reasons PLR sits on your hard drive and just never gets used.

1. The product is not as good as it was advertised to be, usually you can spot this after the first 20 or 30 articles then you start to notice that the quality of the writing starts to decline.

This is because you have been sold junk, it was advertised as great, but later you found out it was just junk.

2.  Some of the product you purchased is good but some of it is bad and it just takes way too much time to read through it to find out what is good and what is not good.

3.  Scraped content, you found out that what you were sold came from internet websites, which is not PLR at all, so you end up dumping it.

This is what happens about 9 times out of ten simply because most people do not know what good content actually is, to them the junk they sell you is good.

That is a problem when the provider is from another market, when you need content for the US market, you want a US provider, to provide that content.

If you purchase content provided by a non English speaking or English as a second language, provider what you end up with is just not as good as you hoped it would be.

Then there are generated content which sometimes can make no sense at all, this is commonly called spun content, the quality of this type of content is very low.

All in all good content is not cheap but you can take cheap content and turn it into great content if you have some talent to work with.

Part of what we do here is to help writers create better content through a combination of training and software that helps you to write better content.

So the next time you read something on a forum that tells you how your not smart because your not making us of your PLR content, you know most of the time its not because you do not want to use it.  The truth is that most of the PLR content out there is just garbage, and people to buy stuff and then just throw it out.

The truth is that a lot of what is on your hard drive should probably be thrown out, but if you really want to make use of that material you can, you just have to sift through the bad to get to the good.

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Posted by PLR articles - May 1, 2012 at 2:49 am

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knowledge is power right?

What if the worst thing were to become reality…

 

Perhaps you have seen movies on TV recently that depict a chaotic event that takes place sometime in the near future where a post apocalyptic word is presented, sometimes its an event that devastated a local or regional area, very often you see a set of events that the population is not even sure of what happened, in this situation, there are no computers, there is no internet, people exist hand to mouth…

 

Imagine what might happen if the unthinkable actually occurred, we look at this and we say sure its just a movie, but have you considered what might happen if you only had the books in your home right now to do research with.  What information would you have access to, Medical, Home Repairs, First Aid.

Magazines, newspapers, even the Bible, while some of these might be good to know, and a comfort in times of trouble, what if you needed to understand how to convert an old car alternator into a DC power generation system? Would you have the ability to do that kind of thing?  Probably not.

 

Learning more is about what you can learn and how you can benefit from that knowledge.

The old saying that knowledge is power may be more important than anyone ever realized… One of the most important things you can do for your life and the goals you set for yourself is to develop knowledge.

This next part is an excerpt from an article written back in 2009. It is very disturbing and if you are offended or have bad dreams at night do not read it, (disclaimer we did not write this and we are not responsible for any real or imagined bad dreams.)

Despite having developed the technology to protect our infrastructure in the event of an EMP attack, this technology has not been integrated into our infrastructure – our infrastructure has not been hardened: backed up by non-computerized components yet. EMP is not a sci-fi War of the Worlds theory. EMP is a legitimate weapon, and a legitimate threat to the security of our nation. If the worst thing in this world were to occur, America would be reduced to a society with little or no knowledge, today if you want to know if something is true or not, you just look it up on the internet, but what if the internet were down, incapable of working… What then, what if only a handful of computer actually worked, or even more of an issue what if only those people who had books that covered real topics of interest to people were available for people to read… Sounds crazy right but the real truth may not be as crazy as you think, there are some people who are getting EMP proof containers, (which would protect thousands of electronic documents for the future) Still this may not be the best way to protect knowledge, however it is one way that some are considering

What we view, as marginal products about all kinds of topics may one day become Gold

in the world of the blind the one eyed cat is King…

The implication here is simple, what you have on your hard drive might one day be the sum total knowledge you have at your disposal.

It might become vitally important to learn how to grow a garden, do you know how to do that?

What about combating plant disease if you could not look it up online, and the leaves of a plant were turning yellow would you know how to deal with that issue?

Knowledge could one day become more important than we ever thought it would be. When considering the implications here, how much we depend upon the internet as a source of information and how even in some places it has been said that books are dead and so with electronic books and tablets many have begun to create their own private library as PDF files. What would happen if you could no longer access the internet…

 

Would you have books in your home to educate you and help you with medical knowledge? First Aid? Survival tactics? Growing your own food? Protecting your family from intruders? The list could go on and on…

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Posted by PLR articles - April 26, 2012 at 4:05 pm

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How to not make PLR mistakes

So you purchased that latest and greatest volume, of articles ebooks, products and other stuff and your looking at it and your noticing that the use of English is not the best in fact, your wondering if you may have just been ripped off.

Not to worry, yes, its a tragedy but over all consider it a learning experience.

 

See we have all done this, in fact 8 out of 10 PLR products are not worth buying.

 

When you consider it, you do get what you pay for, however there can be a silver lining in every PLR product, however there is a fine line that you need in order to obtain the right kind of value.

 

Developing the best PLR content using PLR content, is it possible you bet, but you do have to do some work and that is a four letter word for many people.

 

Imagine what would happen if Google became smarter about how it indexes content online?

 

One of the greatest challenges that face the content publisher these days is developing unique and value oriented content, for your consuming audience.

 

Soon if you are not building quality content using quality PLR your websites value will begin to erode.

Take the lastest Google update, called, (Unnatural Linking penalty)

Its scary how quickly all your hard work might end up in the trash basket.

 

So, make sure that you do not have any Trash or Junk uploaded, because soon Google is going to be removing and de-indexing website with junk and trash.

 

Remember you heard it here first.

 

 

 

 

 

 

 

 

 

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Posted by PLR articles - April 19, 2012 at 3:43 pm

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buying PLR

When you first consider a purchase of PLR material what goes through your mind?

How to…

Weeding out the good from the bad, trying to figure out what is good and what is just plain trash?

Methods of Developing a winning strategy…

When you look at making a PLR purchase how do you know if what your getting is really good?

What happens when you buy PLR and its just not what you hoped it would be? The fact is most of the time packages that you buy online are usually not as good as they are advertised to be. Usually what happens is that the PLR ends up on your hard drive just waiting for someone to come along and develop the content into something that is decent to work with.

Rewriting PLR to make it work for you…

Every online business should have great content but more importantly they need unique content that is not mass produced or spun out from some machine that cannot think. Much of the PLR that is online today is like this, produced by mixing up different words and phrases to generate content, much of the time that content does not really sound like it was written for a human to read.

Words have meaning and no matter what you say words are unique to each article and  it is meant to provide value to a website. driving traffic to a website for PPC purposes, or using the same words to help sell a digital product, you would need content to convey every business message. But original content is rarely cheap. Often, online businessmen have to pay around $5 to $15 for a 400 word article. And a single article is not enough for their purposes.

They need at least 20 of them to jumpstart a content site. They need at least 50 of them to combine as an eBook. The amount quickly becomes inaccessible to most online businessmen, especially those who are just starting out. This is the reason why PLR products have become widely popular in recent months. PLR stands for private label rights, which basically means the right to alter, alienate, or otherwise dispose of the said products anyway you please.

There are some advantages and disadvantages in using PLR products. Benefits:

• PLR products are cheap. Since you will be sharing the expenses with other purchasers, you won’t have to contend with the total cost of production by yourself. An eBook ghostwritten by a freelancer, for example, can range from $200 to as high as $1,000. But a PLR eBook sold to many people can be sold for a cost below $100.

• PLR products can become excellent search engine fodders, if you’re in PPC business. All you have to do is to rewrite 25% to 50% of the pieces to avoid being tagged as dupe content.

• PLR products make excellent backbones for your own works. Since the thoughts and the flow of the ideas are already there, it would be easier for you to work on them and come up with totally unique content.

• PLR products give you total freedom to alter the contents, as well as resell them for any amount you feel is justified. This means that you could combine PLR articles, for example, to come up with your own eBook. Or in reverse, you could separate some parts of a PLR eBook to come up with several articles or e-courses.

Problems and issues that may arise.

• PLR products, if used for website content without changing at least 25% to 50% of what is written, may be subject to search engine filtering because of duplicate words in the same order as the original content, also known as duplicate content. This can lead to a lower page rank for your website, or worse, a de-indexing for your web pages. Since 80% of your traffic comes from the search engines, this would be a very bad thing.

• PLR products may be difficult to resell. A lot of other people would purchase the same product, and each one of them would be your competitor. Imagine if 2,000 people have purchased the same PLR product, you’d have 1,999 businesses competing for the same market.

• PLR products, if used for article marketing without changing at least 25% to 50% of their content, will be rejected by most article directories. A lot of article banks these days employ a script that weeds out similar submissions. The rejection of your PLR articles would be the least of your worries, as worse things can happen, including the outright banning of your account.

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Posted by PLR articles - April 18, 2012 at 3:11 pm

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